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Littlewoods Reap Benefits with Coreprint

From design through printing and finishing to storage, distribution and fulfilment, print management company City Digital Limited has an enviable reputation and proven track record in meeting the demands of major City institutions and charities. In a lengthy tender process involving a series of trials and quality checks, Blue Printing was also tasked with providing an appropriate online procurement and management system, which was key to Littlewoods' requirements. For this, the company turned to Vpress, whose Coreprint system offers an online suite of easy to use, innovative print management solutions. Julie Cavill, Account Director, explains: "Because the online capability was key, we had to ensure that users could log into the system from any location, not just Littlewoods sites, and place a valid order. This meant that they had to see the items they were creating, proofing any changes they made in real time."

She continues: "After scouring the market place there was no other option for us, we needed something proven, cost effective and that could be rolled out in a scalable way as the client's business demanded."

The system has been live since June 2007, with Blue Printing and Vpress given less than a month to put all Littlewoods artwork and stock online, as well as integrate credit card validation into a Littlewoods branded system. Kelvin Bell, eCommerce Director at Vpress says: "The brief was concise and time was limited by moving this part of the business online, administration costs were reduced whilst the expectations of a major client were met."

Approximately 50 printed lines are held in stock, with orders placed online for a fast turnaround. The success of the system to date has prompted the potential for further integration between client and printer, as Kelvin Bell explains: "Moving forward, there is a requirement for this system to be integrated into Littlewoods' internal Oracle application, a process that will again benefit from Coreprint, which is already used for this purpose in a number of blue chip organisations. Now that Blue Printing has gone through this process, they can now offer this to any client in the future if so required."

Coreprint comprises a range of modules, with the system covering stationery, direct mail and marketing collateral, as well as badge and rubber stamp creation. Printers and end users are currently using systems bespoke to their own requirements across 117 countries. With data fed directly into the system, any updates or changes to the printed material can be made quickly and easily, before an order is fed directly into the production process. Already acknowledged as one of the most cost effective solutions on the market, Vpress added a SME version in 2007, with prices starting at just £99.

Kelvin Bell continues: "Yes, it is good value, but over and above that, we are offering a simple, efficient and flexible means of managing brand integrity, administrative processes, production and procurement."